Mizuno Wave Rider 10 Yokai x Urbanstar, the exclusive collaboration in Rome
Mizuno Wave Rider 10 Yokai x Urbanstar is the collaboration that brings together sneakerheads and the Eastern world, celebrating the mythology Japanese of Yokai ("spirits", "demons") through the soles and laces of limited edition sneakers all to be discovered. The framework that will announce this special collaboration between Mizuno and Urbanstar is that of the Kizuna Festival in Rome, from October 25 to 27 at Officine Farneto. Among the various unmissable events - 3 days of activities, 18 exhibitors, and a restaurant spread over more than 3000 square meters - there is that of Urbanstar: here the exclusive Mizuno Wave Rider 10 Yokai will be presented with the special pack curated by our street style store. Appointment at 18:00 on October 25, let’s discover all the details of the sneakers and the event.
Mizuno Wave Rider 10, what are the Yokai
Among the various themes developed by the aesthetic imagination of Mizuno, there is that of the typical monsters of Japanese folklore, the Yokai. From the frightening Yurei that form the basis of modern horror films to the extravagant umbrellas, sandals, or haunted lanterns, the story of Yokai draws from the rock and skateboard culture of the 2000s. From high fashion (Rick Owens, Alyx) to street and pop culture (MGK, Wednesday), the influences of this aesthetic trend are gaining significant success, reviving the iconography of skulls and ghosts. It is within this scenario that the collaboration Mizuno Wave Rider 10 Yokai x Urbanstar fits.
The Mizuno Wave Rider 10 Yokai models have a surprise.
Centered on the iconic Wave Rider 10 from the 2000s, the YOKAI pack has been created for lovers of special sneakers. Premium materials with technical details, such as the anodized material on the tongue and the semi-transparent TPU insert on the heel. Among the details and finishes, Mizuno has hidden an embroidery under a layer of mesh on the tongue that sneaker fans can cut to unleash the monster. A sheet with instructions for opening it is included.
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Which Yokai can you find inside the Mizuno sneakers
The Mizuno Wave Rider 10 Yokai x Urbanstar are available in three different colors: dark gray, beige, and white. The black model is accompanied by Gashakoduro, with the symbol of the Rib cage associated with pirates.
The beige model features the Chockin Obake, a funny-looking eye.
The white model, the lightest of all, features the Yurei in black and white, a spectral creature suspended between light and shadow.
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What does the pack curated by Urbanstar contain?
"In addition to the Yokai hidden behind the tab of the Mizuno Wave Rider 10, we at Urbanstar have prepared something even more special. Our Urbanstar x Mizuno pack contains:"
- A printed tote bag featuring the 3 Yokai from the Mizuno x Urbanstar collection and 3 Omamori
- A t-shirt with the print of the 3 Yokai + Omamori
- 3 Omamori, the typical amulets of Japanese tradition
How to participate in the Mizuno x Urbanstar event and purchase the sneakers
To be able to purchase or see up close the Mizuno Wave Rider 10 Yokai with the special pack from Urbanstar, you just need to go to the Kizuna Festival in Rome, at Officine Farneto, starting at 6 PM on Friday October 25, 2024. To access the event, it will be necessary to purchase a ticket online, on the official Kizuna Festival website. Alternatively, you can purchase the Mizuno Wave Rider 10 and Urbanstar on the Urbanstar website on the same date.
Buy the Mizuno Wave Rider 10 Yokai x Urbanstar starting from October 25, 2024 at www.urbanstaroma.com to receive the special pack