Fred Perry x BEAMS, the pro version of the polo is here
Fred Perry x BEAMS is the latest anticipated collaboration announced from the fashion world. It is not the first time that the English brand known for its iconic polo shirts collaborates with the Japanese fashion retailer founded in 1976. It happened in 2020, and the collaboration offered a series of sweaters and outerwear pieces that achieved notable success in the international fashion scene. What should we expect from this new drop in 2024?
Two brands, one vision
The fashion world is no stranger to collaborations, but few are able to capture attention like the one between Fred Perry and BEAMS. These two titans of style have come together again to create a collection that celebrates the union of cultures and the passion for fashion. Fred Perry, the iconic British brand known for its polos and casual wear, was born on the tennis courts in the 1950s. Since then, it has become a symbol of style for generations of young rebels and subcultures linked to the world of sports. BEAMS, on the other hand, is a cutting-edge Japanese fashion retailer founded in 1976. The brand is known for its unique aesthetic, attention to detail, and ability to blend Japanese style with global trends. The point of union between the two worlds is the polo, the blank canvas on which the two brands have united their creative visions.
The polo in an unpublished version
The Fred Perry polo is conceived as a blank canvas. This garment has always been associated with the world of tennis, a sport that strongly aligns with the DNA of Fred Perry, and it has also been interpreted by youth subcultures over time. Fred Perry x BEAMS offers three timeless models reinterpreted according to the codes of the two brands, in the colors white, black, and gray. The polo becomes a field divided into four different areas, where the colors are arranged according to a precise and geometric continuity pattern. One of the models also features a contrasting white stripe pattern. Finally, on all Fred Perry polos, the BEAMS lettering logo stands out beneath the laurel crown of the English brand.
Blank Canvas 1, between grids and lines
The new and awaited Fred Perry x BEAMS drop stands out for the reinterpretation of a great classic of men's fashion. Two FP polo models feature a grid design where the colors are confined within a precise box of the fabric. The Blank Canvas 1 striped model, on the other hand, features contrasting white stripes. Each of the three models allows for simple and effective styling, timeless yet with character.
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How to maximize the pro version of the polo
If you are looking for a classic polo model reinterpreted in a contemporary way, the Blank Canvas by Fred Perry and BEAMS is what you are looking for. You can decide whether to stay true to the sportswear spirit of the English brand or shift to a more sophisticated mood. In either case, with a pair of jeans, you will be safe. The shoe will also need to be chosen based on the style you want to communicate.
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A limited edition not to be missed
This exclusive collection is made in limited quantities, making it a true must-have for fashion enthusiasts and Fred Perry polo collectors. The items will be available exclusively at our store Urbanstaroma, as well as online on the website.
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The perfect unisex polo
Fred Perry has always been known for its timeless men's polo shirts, but this exclusive model in collaboration with BEAMS is genderless and unisex. Its relaxed and straight fit perfectly adapts to every body; the only prerequisite is to go beyond a great classic of clothing.
An opportunity to celebrate culture and style
The collaboration between Fred Perry and BEAMS represents a unique opportunity to celebrate culture and style in all their facets. The collection is a bridge between two worlds, merging Fred Perry's British heritage with BEAMS' modern sensibility. There is no doubt: this is truly the pro version of the polo to buy now.
Buy the Fred Perry x BEAMS collection on Urbanstaroma.com or in store starting from 27/07/2024