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Fred Perry x BEAMS, the pro version of the polo is here

by Urban Star 03 Feb 2025

Fred Perry x BEAMS is the latest highly anticipated collaboration announced in the fashion world. It is not the first time the English brand known for its iconic polos has collaborated with the Japanese fashion retailer founded in 1976. It happened in 2020, and the collaboration offered a series of shirts and outerwear pieces that achieved notable success in the international fashion scene. What should we expect from this new 2024 drop?

Fred Perry x Beams: two brands, one vision

The fashion world is no stranger to collaborations, but few can capture attention like the one between Fred Perry and BEAMS. These two style titans have come together again to create a collection that celebrates the union of cultures and the passion for fashion. Fred Perry, the iconic British brand known for its polos and casual wear, was born on tennis courts in the 1950s. Since then, it has become a style symbol for generations of young rebels and subcultures linked to the sports world. BEAMS, on the other hand, is a cutting-edge Japanese fashion retailer founded in 1976. The brand is known for its unique aesthetic, attention to detail, and ability to blend Japanese style with global trends. The meeting point between the two worlds is the polo, the blank canvas on which the two brands have united their creative visions.

Fred Perry x Beams: the polo in a new version

The Fred Perry polo, designed as a blank canvas. This garment has always been associated with the world of tennis, a sport closely aligned with Fred Perry's DNA, and has also been interpreted by youth subcultures over time. Fred Perry x BEAMS offers three timeless models reinterpreted according to the codes of the two brands, in the colors white, black, and gray. The polo becomes a field divided into four different areas, where the colors are arranged according to a precise and geometric continuity pattern. One of the models also features the contrasting white stripe motif. On all Fred Perry polos, finally, the BEAMS logo lettering is prominently displayed below the English brand's laurel wreath. 

Fred Perry x Beams: Blank Canvas 1, between grids and stripes

The new and awaited Fred Perry x BEAMS drop stands out for the reinterpretation of a great classic of men's fashion. Two FP polo models feature a grid design where the colors are confined within a precise square of the fabric. The Blank Canvas 1 striped model, on the other hand, features contrasting white stripes. Each of the three models allows for simple and effective styling, timeless yet full of character.

Fred Perry x Beams: how to make the most of the pro version of the polo

If you're looking for a classic polo model revisited in a contemporary key, Fred Perry and BEAMS' Blank Canvas is what you're looking for. You can choose to stay true to the English brand's sportswear spirit or move towards a more sophisticated mood. In both cases, a pair of jeans will be a safe choice. The shoes will also be chosen based on the style you want to convey.

Fred Perry x Beams: a limited edition not to be missed

This exclusive collection is made in limited quantities, making it a true must-have for fashion enthusiasts and Fred Perry polo collectors. The pieces will be available exclusively at our Urbanstaroma store, as well as online on the website.

Fred Perry x Beams: the perfect unisex polo

Fred Perry has always been known for its timeless men's polos, but this exclusive model in collaboration with BEAMS is genderless and unisex. Its relaxed and straight fit perfectly suits everyone's body; the only prerequisite is to go beyond a great classic of clothing.

Fred Perry x Beams: an opportunity to celebrate culture and style

The collaboration between Fred Perry and BEAMS is a unique opportunity to celebrate culture and style in all their facets. The collection is a bridge between two worlds, combining Fred Perry's British heritage with BEAMS' modern sensibility. There's no doubt: this is truly the pro version of the polo to buy now.

Buy the Fred Perry x BEAMS collection on Urbanstaroma.com or in store starting from 07/27/2024




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