PUMA introduces the Francé, the new lifestyle silhouette created in collaboration with NBA star LaMelo Ball. This model brings Melo's unmistakable “Not From Here” attitude off the court, translating it into a shoe designed for everyday wear that redefines the aesthetic of off-court sneakers with a bold, eye-catching design.
The sneaker's structure draws direct inspiration from early 2000s skate culture, reinterpreting it with exclusive details and futuristic lines. The design stands out for its oversized and heavily padded silhouette, featuring overlapping panels that create three-dimensional patterns of oval shapes along the upper.
The thick lace loops accommodate wide laces in true skater style, while the block-style outsole features grooves and custom graphic elements.
The shoe is packed with references specific to Melo's world. Thethick is embellished with logos and embossed details, including the symbols of his personal brand, La Francé, which underscore the uniqueness of this collaboration. The all-white colorway (All-White) gives its exaggerated proportions a clean look, making it an extremely sophisticated and versatile design piece.