VANS

Born in 1966 in Anaheim, California, the Vans brand creates shoes, clothing and accessories for skateboarders, surfers, snowboarders and BMX pilots around the world. What began as a random doodle by Paul Van Doren, originally called "jazz strip", has become the unmistakable hallmark and the beginning of the Vans brand's success. Young people love the rugged look of Vans and the rubber sole, and in the early 1970s, shoes started to pop in southern California. Doren decides to sponsor the best athletes he could find, especially who simply accepted the shoes for free, refusing to invest in advertising, but after a few years of activity, he decided to pay $ 300 to professional skateboarder Stacy Peralta to wear Vans during contest. In 1975, Vans # 95, now known as Era, was designed by Stacy Peralta and Tony Alva. With its padded collar and different color combinations, the Era becomes the favorite shoe of a generation of skateboarders. This marks the definitive consecration of the brand, which from that moment becomes a reference for all sports lovers, establishing itself as the globally recognized brand that we know today.