Dug out of the New Balance archives to win over a new generation of enthusiasts, the New Balance 740 marks the return of an icon of everyday running from the 2000s.
True to their mission of clocking kilometers day after day, the new 740s blend the technical DNA of that era with a bold lifestyle aesthetic. The upper is crafted from a two-tone, open-weave mesh designed for maximum breathability, enhanced with synthetic overlays and angular inserts in the Sea Salt and Silver color palette Metallic palette, which lend dynamism and a unique visual identity.
The tapered silhouette is supported by asegmented segmented midsole with high shock absorption, designed to ensure long-lasting, responsive comfort throughout the day. A timeless archive classic ready to reestablish itself as an essential piece in your daily rotation.