Nike Jam x Futura, we present to you the breaking sneaker
Nike Jam x Futura: the revolution of breaking meets the world of streetwear during the much-anticipated 2024 Olympics. For the occasion, the artist Futura, who has been collaborating with Nike for years, has once again joined forces with the brand to design this collection, which also includes uniforms for the federations of the United States, Korea, and Japan. However, all eyes are on the first breaker shoe, the Nike Jam. After discussing the reboot retro-futuristic designs, let's discover all the details of this new drop from Nike.
Nike and Futura have thought about the breakers.
Nike has officially launched its first collection of breaking shoes and apparel. Breaking, a dance that has its roots in hip hop culture, has finally found its perfect shoe. Nike, in collaboration with legendary graffiti artist Futura, presents the Nike Jam, an innovative and stylish model specifically designed for breakers around the world. This incredible partnership combines Nike's sporting excellence with Futura's visionary creativity, bringing to life a collection that celebrates art, culture, and performance. "We are pushing the boundaries of what is possible in terms of production and design, and everyone at Nike has been at the forefront to make the collection as high-performing as possible. I know we are all proud of what we have done, but ultimately, we are doing it for the athletes" enthusiastically stated the artist.
Why Nike Jam is the perfect shoe for breaking
"Developed after years of research and development, the Nike Jam x Futura has been designed to meet the specific needs of breakers. The high-traction rubber sole provides exceptional grip on any surface, allowing dancers to execute their moves with agility and precision. The innovative cushioning system absorbs impacts, protecting the joints and ensuring maximum comfort during long training sessions. "Based on my history of collaboration with Nike, I am very honored and grateful to have been chosen to take part in the design of this collection" said Futura. "The result is incredible. The Nike Jam is a wonderful and unique model, created from scratch based on the specific needs of breakers."
These sneakers have an upside-down Swoosh.
The artist Futura, known for his bold graffiti and futuristic aesthetic, has left an indelible mark on the Nike Jam x Futura Train Olympics. The vibrant colorways and graphic details inspired by his artworks give the shoe a unique and unmistakable look. "The Jam is the type of shoe I would wear at any time to break, whether for training or relaxation, because of its traction and durability. The upside-down Swoosh is one of the most beautiful details because changing direction and going upside down is a unique feature of our craft. It's such a fantastic feature that only breakers can flex on" tells an athlete about this new sneaker drop from Nike.
The insole and the lining are inspired by the art of Futura.
Characterized by an off-white base, the shoe features details in reflective silver and black on the iconic Swoosh and overlays. The upper, made with a combination of materials, rests on a sole unit in white, off-white, and black, perfect for breakdance performances. But it is inside the shoe that we find the real surprise: the lining and insole are decorated with the artwork of Futura. The Nike logo reinterpreted by the unmistakable style of the artist and the writing "FT. FUTURA" complete the unique and refined design of this new Nike sneaker.
'A tribute to the world of breaking'
The Nike Jam x Futura represent a turning point for the world of breaking. This innovative and stylish collection offers breakers around the world the equipment they need to best express their talent. Whether you're a breaking enthusiast or simply looking for a unique and original pair of sneakers, the Nike Jam are the perfect choice for you.
Buy the Nike x Futura Train Olympics at Urbanstaroma.com starting from 13/09/2024.