New Balance: the most desired sneakers of 2023

New Balance celebrated its first centenary in 2006, but remains true to the values that characterized its birth: attention to quality, consumer satisfaction, and ethical and social responsibility.

Over the years, New Balance has implemented an eco-sustainable production process through the use of water-based adhesives and recycled materials or low-impact dyes. Additionally, the American brand uses renewable energy sources to power its factories by adopting an innovative waste recycling policy. In 1906, in Boston, William J. Riley opened a studio dedicated to the design and production of insoles and orthopedic shoes, called New Balance Arch Support Company. Lhe attention to the quality of footwear, which has characterized the American company since its inception, remains a fundamental part of the brand's philosophy today. New Balance shoes are designed with innovative technology to ensure maximum comfort and performance, such as ABZORB cushioning and CUSH+ foam, which provide additional cushioning and support.

Through innovation and craftsmanship, New Balance has become the go-to brand for all sneaker enthusiasts. The shoes of the well-known American brand are known for their comfort and design, as well as for the wide range of styles they offer to all fashion addicts and sneakerheads who choose them. 

The New Balance 990 was the first sneaker to feature the "N" logo on the side upper. The logo was designed by Terry Heckler, and it is no coincidence that the 990s were chosen as the model to make it public and known. Since the first release, the M990 has become one of the favorite sneakers among professional stylers thanks to their aesthetic, characterized by the elegant gray color, which had never been used before for running shoes.

In 2022, for the 40th anniversary of the iconic 990 silhouette, Teddy Santis, founder and creative director of New York's Aimé Leon Dore (ALD), releases his first seasonal collection as creative director for New Balance MADE in USA. Santis is highly regarded for the "New York sensibility" with which he creates his collections and his deep commitment to authentic storytelling, characteristics best interpreted during his collaboration with New Balance. 

Everyone is going crazy on social media, and not just there, for the coolest sneakers of the moment: the New Balance 530, a pair of sneakers originally released in 1992 that, exactly 30 years later, have taken the fashion scene by storm. The model is unisex, which definitely contributes to its success, and seems to be one of the most comfortable among the lines of the American brand. The shoe is a typical example of 90s sneakers with a "Dad design" that pairs well with relaxed looks, complete with the must-have white ribbed sock.

New Balance 550: queen of street style looks 2023

Queens of street style, the New Balance 550 sneakers are the only ones to win the hearts of fashionistas. Perfect for wearing in the city, the New Balance 550 are a timeless classic characterized by simple and clean lines, leather upper, rubber sole, and adjustable lace-up closure. In any case, if you are a true sneakerhead, you absolutely must add these shoes to your collection. 

For those who love oversized looks, New Balance are the perfect sneakers to match. In the last decade, streetwear style has made a comeback, especially among sneakers. Drawing inspiration from a running model from 2010, the New Balance 2002R, with their chunky and eye-catching design, are the new flagship model of 2023: the running shoes with a leather upper and mesh inserts have made nostalgic fans of the 2000s dream, also making models like the New Balance 530 and the recent New Balance 1906R popular.

Urbanstar offers a wide range of New Balance branded sneakers. Discover the New Balance collection at urbanstaroma.com.