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What to buy with the summer sales: the must-haves

by Urban Star 30 Jun 2025

What to buy with the 2025 summer sales: it's the question we all face between June and July. So this year, things won't be much different. It's time to take stock and understand what to buy with the arrival of the sales. Before the arrival of the summer discounts, our advice is to look at your wardrobe and understand what you need to add to your rotation of shoes, t-shirts, shirts, pants, jeans, or shorts. A little extra tip: don't limit yourself to considering exclusively summer clothes, but also include the possibility of exploring winter garments like coats and jackets. The reason is simple: summer sales can offer great opportunities!

Summer sales 2025

When do the summer sales 2025 start

Also for 2025, the sales are scheduled for July 5 for the Lazio region and will start on the same day on the Urbanstaroma.com website. If you are not subscribed to our newsletter, we recommend doing so as soon as possible to stay updated on trends,  releases of sneakers (speaking of releases, check out the Air Jordan drop). The real question, however, remains only one: what to buy with the summer sales? Let's find out together among discounted sneakers and an unmissable selection of streetwear clothing. 

Summer sales 2025

What to buy with the 2025 sales: the items and accessories to focus on

Navigating the sea of deals with the arrival of sales can be complicated: among offers and discounts of all kinds, the best strategy is to plan targeted shopping. For example: do you need  t-shirt for your rotation of summer shirts? Are you waiting for that shirt in your favorites to drop further in price? It might be time to buy that piece you've been eyeing for a long time. The same goes for accessories, of course. If you are a very strategic person, then you can take advantage of the 2025 summer sales to buy a winter item like a winter jacket or a bomber.

Summer sales 2025: unmissable women's sneakers and shoes

What to buy with the summer sales: let's start by looking at the selection of women's sneakers and shoes. As for sneakers, a good strategy could be to look at the silhouettes and colors featured in 2025. The suede sneakers , in shades of brown, beige, and soft tones in general, have definitely been among the most appreciated this year. Among the new adidas models - check out our guide to the trend of  flat sneakers  - to bet on for the summer sales, there are definitely the Hamburg. A bold alternative with contemporary charm? The silver adidas Tokyo. Moving to the Nike sneakers side, we suggest the Zoom Vomero (even sporty silhouettes with retro charm are back in fashion in 2025). 

Let's go to the  shoes  to buy with the summer sales 2025 getting closer. Surely a pair of Birkenstock is always a great summer solution. A valid alternative? These Trekwedge clogs from Clarks with platform sole. 

Summer sales 2025: men's sneakers and men's shoes not to miss

To the question  "what to buy with the summer sales  2025", there is no single answer. If you love  streetwear , you are surely looking for a new pair of sneakers to add to your rotation. Leaving aside the classic flat shoe models in trend, we recommend including more unusual designs and looking at exclusive technologies as proposed by the asics models or Salomon for example. The Genesis Advanced black are the trail running sneakers that blend outdoor aesthetics with contemporary streetwear. Equipped with a durable fabric upper, the Genesis Advanced are the sleek and sophisticated version of the classic Genesis. To add to your sneaker rotation if you can't do without black and love brutalist design charm. 

As for the models  Asics , we highlight the GEL-DS Trainer 14 that reinterpret the iconic running silhouette from the 2000s. Made with an asymmetrical structured upper with mesh inserts, these Asics Gel-DS Trainer 14 perfectly fit the contemporary streetwear scene. A less sporty and more versatile sneaker model? The platform suede sneakers from MM6 Maison Margiela are the slip-on model that reinterpret the Maison's avant-garde codes. Made in soft suede leather with elastic side inserts, these sneakers from MM6 Maison Margiela slim the silhouette and complete both streetwear and classic looks. These are the sneaker models we recommend focusing on for the summer discounts.

Choosing what to take home (and into your wardrobe) and what to buy with the sales can be a time-consuming task. That's why our guide to sneakers and shoes to buy now can be helpful. 

Discover the summer sales here
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