New Balance, celebrated its first centenary in 2006, but remains faithful to the values that characterized its birth: attention to quality, consumer satisfaction and ethical and social responsibility.

During the years, New Balance has implemented an eco-sustainable production process through the use of water-based glues and recycled materials or low-impact dyes. Furthermore, the American brand uses renewable energy sources to power its factories by adopting an innovative waste recycling policy. In 1906, in Boston, William J. Riley opens a studio dedicated to the design and production of orthopedic insoles and shoes, called New Balance Arch Support Company.  The attention to the quality of the footwear, which has distinguished the American company since its inception, has still remained a fundamental part of the brand's philosophy today. The New Balance shoes are designed with innovative technology to ensure maximum comfort and performance, such as theABZORB cushioning It is the CUSH+ foam, which offer additional cushioning and support.

The New Balance sneakers to wear this season. Sneakerhead's word.

Through innovation and craftsmanship, New Balance has become the reference brand for all sneaker enthusiasts. The shoes of the well-known American brand they are known for their comfort and their design, as well as for the wide range of styles it offers to all the fashion addicts and sneakerheads who choose them. 

New Balance 990: le sneakers "cult" del 2023 

There New Balance 990 it was the first sneaker to be made with the "N" logo on the lateral upper. The logo was designed by Terry Heckler, and it is no coincidence that the 990s were chosen as a model to make it public and known. Since the first release, the M990 has become one of the favorite sneakers of professional stylers thanks to their aesthetics, characterized by the elegant gray color, never used until then for running shoes.

In 2022, for the 40th anniversary of the iconic 990 silhouette, Teddy Santis, founder and creative director of New York Aimé Leon Dore (ALD), releases his first seasonal collection as creative director for New Balance MADE in USA. Santis is highly regarded for his "New York sensibility" with which he creates his collections and his deep commitment to authentic storytelling, characteristics best interpreted during his collaboration with New Balance. 

New Balance 530, the new obsession of fashion addicts

Everyone goes crazy on social media, and not only, for the coolest sneakers of the moment: the New Balance 530, a pair of sneakers originally released in 1992 which, exactly 30 years later, conquered the fashion scene. The model is unisex, this is certainly part of its success, and it seems to be absolutely one of the most comfortable among the lines of the American brand. The shoe is the typical example of a 90s sneaker with a "Dad design" that goes well with looks with a relaxed, with the inevitable white ribbed sock.

New Balance 550: regina dei look street style 2023

Queen of looks street style, the sneakers New Balance 550 they are the only ones to win over the hearts of fashionistas. Perfect to wear in the city, the New Balance 550 they are a timeless classic characterized by simple and clean lines, leather upper, rubber sole and adjustable closure with laces. In any case, if you are a true sneakerhead, you absolutely must add these shoes to your collection. 

A nostalgic but innovative look, the return of the sneakers Y2K at New Balance 

Per chi ama i look oversize, le New Balance they are the perfect sneakers to match. In the last decade, it stile streetwear is back in vogue, especially among sneakers.  Taking inspiration from a 2010 running model, the New Balance 2002R, from the massive and captivating design, are the new top model of 2023: the running shoes with the leather upper and mesh inserts made the nostalgics dream of the year 2000, making models like the New Balance 530 and the recent ones New Balance 1906R.

Discover the New Balance selection on Urbanstar

urban star offers a wide range of New Balance designer sneakers. Discover the collection New Balance are urbanstaroma.com