Adidas and the superstar of rap Kanye West ready for a new launch of the now famous YEEZY BOOST 700 Mauve. The relationship between the rapper and the three-stripe brand has now become one of the most popular pairs in the fashion world.
KanyeWest had already made a shoe for Adidas in 2006, but this never came to light. West then worked with Nike for five years, during which three lines of shoes were released. The agreement between Nike and West foresaw that the latter could also work with Louis Vuitton and Reebok, the latter owned by Adidas.
In 2013, the collaboration between Kanye West and Nike has ended. According to what was leaked in the media, the motivation would have been of an economic nature, with Nike not guaranteeing the required royalties to West. In November 2013, West officially announced that it had reached an agreement with Adidas, confirmed by the same company the following month.
Although the artist claimed to have 20 sneakers ready for Adidas, no model was released until February 2015. The "Yeezy Season 1" turned out to be a big deal, with Rihanna, Diddy, Alexander Wang, Cassie, BeyoncÃ©, Kim Kardashian and Anna Wintour they showed themselves in public wearing this line, and the two models of shoes released in this collection, YEEZY Boost 350 and Boost 750, went so quickly exhausted, giving the green light to the production of the following collections "Yeezy Season 2" and "Yeezy Season 3 ".
After years and various models and colors, everything seems ready for the arrival of a new release, the YEEZY BOOST 700 Mauve, characterized by a full-length Boost midsole, an upper consisting of overlays in suede and premium black leather with mesh inserts. To complete the look of the shoe, the rubber sole, the reflective heel and the three Adidas stripes.
The ADIDAS YEEZY BOOST 700 Mauve (EE9614) will be available via raffle online on our website.
If you want to join the raffle:
1 - Subscribe to our website (HERE).
2 - Comment under this post specifying your size in UK and your Instagram username.
The contest ends on October 27th 2018 (00:00 GMT + 1).
The winners will be contacted by Instagram direct message within September 30th 2018.